Hi, I'm Krešo. Just an SEO dude.

I'm an SEO and AEO consultant from Zagreb. I run Ovisy, an SEO-first agency, with Tin and Filip, and together we started Croatia SEO Summit, which somehow became a conference people fly to.

Before SEO I was a journalist and copywriter at RTL, ran social media for some of their biggest pages and ended up as editor-in-chief of Buzzara.hr. In 2020 I switched to SEO copywriting and never left.

These days I mostly do SEO for websites that make real money from organic, and I speak at conferences when someone invites me. I also run my own experiments, like the one where I spent $224 to see if exact match domains still work. (Mostly they don't. )

Career

Community

• Co-founded SEO Hrvatska, a community of 2,500+ Croatian SEOs
• Co-organise Croatia SEO Summit and Zagreb SEO Day (the sister Croatia Marketing Summit is on a break)
• Started the SEO Meet series: 10+ editions in Zagreb, Osijek and Sarajevo
• Host small mastermind dinners in Zagreb. Max six people, and no slides, sales or guruesque activities.
• SEO Novosti, a Croatian SEO newsletter. Tin writes most of it, I take the credit. Sign up on ovisy.hr.

All my events in one place »

From four people in a pub to a conference

Hot takes

• SEO ~ GEO. Mostly the same thing, I'd say. That becomes painfully obvious when you ask someone to name a GEO tactic which isn't just good SEO.
• A lot of today's "GEO experts" were "AI experts" last year and "crypto experts" before that. Ask them for one controlled test, and watch what happens.
• Google's SEO advice is also Google's PR. For years they said clicks don't affect rankings, and then the antitrust trial showed NavBoost, which uses clicks. So yeah, I take what Google says with a (big) grain of salt.
• Most rebrands are planned in a room where nobody has opened Search Console. And then traffic goes bye-bye and everyone blames the algorithm.
• AI content is not the issue. The issue is creating a massive amount of programmatic pages which provide no value to the user. Add context and a human editor, and it probably won't hurt you.
• Most of SEO has never been properly tested. 602 of the 769 tactic entries I scored have no controlled test behind them.
• Prompt tracking mostly doesn't work. LLMs are non-deterministic and heavily personalised, so nobody gets the same answer twice. I'd rather look at server logs and GA4 referrals, and use trackers to see which sources the answers pull from.
• Boring SEO works. Links, technical fixes and a sane keyword strategy. There's no n8n GEO/LLMEO/WHATEVERTHEHELLEO workflow that prints money while you sleep.
• Commodity blogs are dead. If your blog answers "what is a CRM", ChatGPT already knows the answer. A blog still makes sense, but only with stuff nobody else has, like your own data, expert reviews and real experience.
• AI can't write a good SEO article. By design it writes commodity content, because everything it writes comes from its training data.
• Everyone wants the US and UK. Try a smaller market. I'd rather put €50k into a few smaller markets than into the US or UK. They're less lucrative, but way less competitive. Board members almost never listen to me on this one.
• When in doubt, test test test. Take 10 pages on the same template, change 5, leave 5 and watch what happens. Don't just listen to Google or SEO experts (me included).
• Some agencies put so many disclaimers in a proposal you wonder why anyone hires them. 6-12 months, no guarantees, core updates, not up to us... Be realistic, but on both sides.
• Nobody wants to pay for juniors anymore, and it will bite us. In a few years we'll run out of seniors, and everyone will find out you can't just press play on AI and let it run the business.
• "Writing the code was never the problem." Same with websites. Telling Claude to "pay attention to SEO" doesn't do SEO.
• SEO can't be a one-time project. Thanks for coming to my TED talk.

Off the clock

• I read a bit of philosophy and theology, completely recreationally in the original Latin, Greek, French and German. Nah, jk jk, but I do love me some Žižek. And so on and so on.
• I have a wonderful son named Jeronim, or Jerome. Very cool guy. Not a great talker tho.
• Working on merch that brings back the Glagolitic script, Croatia's oldest alphabet. My name in it: ⰍⰓⰅⰞⰑ.
• Used to be editor-in-chief of a viral content site. I know exactly how clickbait is made, and I use that power responsibly, mostly.
• Started a "F*ck Ups & Wins" stage at my own conference, where speakers admit what they broke. I went first.
• Off the clock I like drinking beers and arguing about politics because... who doesn't?

My pets.html

What people say

“Krešimir is a very cool and chill guy and a very serious conference organizer and SEO pro.”

“He did a great job putting the events together and taking care of the speakers. Both events were top-notch and well-organized!”

“I'd 100% recommend working with him on Croatia SEO Summit and Ovisy.”

“Leading by example, he is consistent in his reliability, openness to other's ideas, his efficiency, but most importantly, in his dedication to solve every issue at hand.”

“It takes dedication, passion, and a great deal of effort to build something of this quality from the very first edition. Krešimir and his team certainly delivered.”

“His forte is SEO, CRO and project management but, in my opinion, he need to improve his social media skills.”

All from LinkedIn recommendations, shortened, used with permission. Pixel portraits made by me, from their LinkedIn photos.

Ćorluka or Ćorlukić?

Same guy. In 2025 I changed my surname back to my family's original one, so older articles, podcasts and speaker cards say Ćorlukić.