Search results
Nothing searched yet, so here's my whole index. All 125 results. Yes, it's all about me.
Krešimir Ćorluka: SEO & AEO consultant. CEO of Ovisy, co-founder of Croatia SEO Summit.
kresimircorluka.com/
Strategy, technical SEO, UX, CRO, migrations and AI search for companies where organic is the biggest channel. You work with me, not with a junior I hand you to after the sales call.
kresimircorluka.com/work-with-me/
I don't have an account manager and I won't hand you off to someone else. I do the SEO myself, so the strategy, audits, the technical stuff, arguing with your devs etc. There's no price list on purpose, because a 300-...
kresimircorluka.com/work-with-me/
I check what's actually holding your site back, sorted by impact and effort. I do it myself (with the help of AI, of course), but I don't just send you a Claude-made pptx.
kresimircorluka.com/work-with-me/
Crawling, indexing, JavaScript, faceted navigation, CMSs which don't let you change canonicals and so on and so on. Issues which happen when you have a big boy website.
kresimircorluka.com/work-with-me/
I get your brand cited in ChatGPT, Perplexity and AIO. Most of it is just SEO, but there are a few tactics which have gone up on the priority list a bit. Just so you know, I'm not selling an AI visibility package whic...
kresimircorluka.com/work-with-me/
Got a new name, new domain or a new CMS? I'll make sure your website doesn't fall apart, so you don't have 500 meetings afterwards about what happened.
kresimircorluka.com/work-with-me/
Traffic that doesn't buy or sign up isn't worth much. I look at the pages that rank and fix what stops people from converting, in the context of SEO.
kresimircorluka.com/work-with-me/
I join your team part-time as the senior SEO person. I set priorities, help with hiring and get devs, content and management to agree on what goes first (the hardest part, honestly).
kresimircorluka.com/work-with-me/
Positioning that makes sense to people, Google and ChatGPT. In that order.
kresimircorluka.com/work-with-me/
For in-house teams, from 90 minutes to a full day, built around your own site. In English or Croatian.
kresimircorluka.com/work-with-me/
Stuck on one specific thing? Book an hour and we'll sort it out together.
SEO training & workshops for teams
kresimircorluka.com/seo-training/
I do workshops for marketing, content and dev teams, from 90 minutes to a full day, in English or Croatian. I'll build it around your brand.
SEO training & workshops for teams: Kickoff (90 minutes)
kresimircorluka.com/seo-training/
The SEO basics that still matter, so marketing, content and devs finally talk about the same thing.
SEO training & workshops for teams: Half day (3 to 4 hours)
kresimircorluka.com/seo-training/
One topic in depth, like technical SEO for devs or content for writers, with exercises on your own pages.
SEO training & workshops for teams: Full day
kresimircorluka.com/seo-training/
Strategy in the morning, hands-on work on your site in the afternoon.
SEO training & workshops for teams: 1:1 training
kresimircorluka.com/seo-training/
For the person who just became "the SEO person" in your company and doesn't know where to start.
kresimircorluka.com/clients/
I worked with big brands, SaaS, marketplaces, clinics, web3 startups and pretty much anything you can think of, except for adult categories. Don't do those, sorry!
Tommy: +87.4% organic, direct and local traffic
kresimircorluka.com/clients/
Croatian supermarket chain with 200+ stores (€726M revenue in 2025). We went through every Google Business Profile: opened new stores, closed old ones, removed duplicates and fixed categories, NAP data, opening hours,...
Kompare: +100% organic traffic
kresimircorluka.com/clients/
Insurance comparison platform. I did the technical SEO, the content optimisation and, back then, the link building too.
Auro Domus: +256% organic traffic, year on year
kresimircorluka.com/clients/
Investment gold and precious metals webshop. I built new pages and did the technical and content SEO, while a colleague handled the digital PR.
Do exact match domains still work? I spent $224 to find out
ovisy.hr/blog/do-exact-match-domains-still-work
7,374 US/UK keywords, 106,130 search results and ~60,000 LLM answers. An EMD won't rank you by itself: only 4.7% of new EMDs reached the top 10, vs 5.7% of other new domains. But LLMs picked the EMD 59% of the time wh...
The SEO checklist, graded by evidence
ovisy.hr/seo-checklist
161 tactics graded from A to X, and only 13 get an A. The median controlled A/B test moves the metric +16%, while uncontrolled case studies claim +106%. Funny how that works.
Treba li nam još uvijek SEO? Proučio sam 9.249 dokumenata da provjerim
www.netokracija.com/seo-kresimir-corluka-kolumna-istrazivanje-247020
Do we still need SEO? I read 9,249 documents to check. My column for Netokracija.
ovisy.hr/blog/seo-meta-study
30,000+ documents screened down to 9,249 sources and 161 tactics, each graded by how good the evidence behind it is. Formal record on Zenodo (DOI 10.5281/zenodo.22768160). P.S. I'm not really a scientist lmao.
Does llms.txt do anything? Eeeehh....
kresimircorluka.com/research/
Two entries in the entire literature. One pairs llms.txt with schema markup, the other reports +25% organic sessions, and neither tests the file on its own. Cheap to add, don't expect miracles. (This site has one, bec...
Title tags still work (and can still hurt)
kresimircorluka.com/research/
11 controlled title-tag tests: 7 wins, 4 losses. I'd filed title tags under boring basics for years, and then the data disagreed.
Only 11 of 572 tactic entries with a measured effect went negative
kresimircorluka.com/research/
9 from SearchPilot, 1 from Moz, 1 from Ahrefs. Great job, SearchPilot. We'd all learn more if more people published their flops.
Rebrands and migrations: 523 days to recover
kresimircorluka.com/research/
Average recovery time after moving to a new domain in the data I reviewed, and 17% still hadn't recovered when the data ended. Plan the migration before the logo.
Why do Croatian news portals ignore SEO?
kresimircorluka.com/research/
I expected big evergreen libraries pulling massive traffic, but mostly found accidental rankings. There's a lot of traffic lying around for whoever plans for it.
Lessons learned in 200+ SEO audits
kresimircorluka.com/research/
The problems I keep finding on real sites: categorisation, JavaScript, internal links, and the classic robots.txt pushed from dev to production.
6 common SEO problems in Croatian webshops
kresimircorluka.com/research/
The ones I actually see in Croatia, starting with that robots.txt again.
SEO speaker for your conference. No speaker fee.
kresimircorluka.com/speaking/
For conferences and meetups, just cover travel and a hotel and I'm in. I make every talk for the people in the room, so you won't get a recycled deck from 2019. SEO, AI search, branding, rebrands or eCommerce, whateve...
What really works in SEO today? The biggest SEO meta study (Zagreb SEO Day, Zagreb, 30 Oct 2026)
kresimircorluka.com/speaking/
Organiser & speaker, Zagreb SEO Day.
kresimircorluka.com/speaking/
Speaker, VRM Days.
kresimircorluka.com/speaking/
Speaker, CRO Commerce.
Mythbusting for SEO: what AI really is(n't) changing (Web Summer Camp, Opatija, 2 Jul 2026)
kresimircorluka.com/speaking/
Speaker, Web Summer Camp.
kresimircorluka.com/speaking/
Co-founder & 90-min workshop, Croatia SEO Summit.
How Branding Can Make or Break Your SEO (SEO Vibes Summit, Zakopane, Poland, 20–22 May 2026)
kresimircorluka.com/speaking/
Workshop, SEO Vibes Summit.
kresimircorluka.com/speaking/
Speaker, Balkan eCommerce Summit.
AI SEO: what to do so AI recommends you (Croatian Chamber of Economy (HGK), Pula, 12 Feb 2026)
kresimircorluka.com/speaking/
Speaker, Croatian Chamber of Economy (HGK).
SEO for the future: from Google's first page to AI answers (Attendra, Zagreb, 26 Nov 2025)
kresimircorluka.com/speaking/
Workshop, Attendra.
kresimircorluka.com/speaking/
4-hour workshop, Sarajevo Digital Marketing Conference.
How do you get noticed by AI? SEO in the LLM era (Women in Adria, Online, 4 Jul 2025)
kresimircorluka.com/speaking/
Lecture, Women in Adria.
Three days of workshops and talks (Zagreb SEO Summit, Zagreb, 4–6 Jun 2025)
kresimircorluka.com/speaking/
Co-founder & host, Zagreb SEO Summit.
How proper categorisation can grow traffic 10x (UnLock Rab, Rab, 28 May 2025)
kresimircorluka.com/speaking/
Speaker, UnLock Rab.
How proper categorisation can grow traffic 10x (SEO Meet #11, Osijek, Mar 2025)
kresimircorluka.com/speaking/
Speaker & co-host, SEO Meet #11.
kresimircorluka.com/speaking/
Co-founder & workshop, Zagreb SEO Summit #1 (now Croatia SEO Summit).
Why You Should(n't) Use AI in SEO (Adria Summit, Umag, 8–12 May 2024)
kresimircorluka.com/speaking/
Speaker, Adria Summit. Ever since the launch of ChatGPT, everyone started using it to make content, do keyword research, check on competitors and so on. However, when you have a hammer, everything looks like a nail. T...
Why you should(n't) use AI for SEO (SEO Vibes on Tour (WhitePress), Athens, Greece, 27 Apr 2024)
kresimircorluka.com/speaking/
Speaker, SEO Vibes on Tour (WhitePress).
An SEO case study for students (Guest lecture, Faculty of Economics (EFZG), Zagreb, 12 Mar 2024)
kresimircorluka.com/speaking/
Lecture, Guest lecture, Faculty of Economics (EFZG).
Local SEO and tools, plus a panel on the future of the SERP (SEO Meet #5, Zagreb, Jun 2023)
kresimircorluka.com/speaking/
Speaker & panel, SEO Meet #5.
kresimircorluka.com/speaking/
Speaker, Konverzija #5.
SEO lecture with Tin Đudajek and Matija Čaić (Student Centre Karlovac, Karlovac, 7 Oct 2022)
kresimircorluka.com/speaking/
Lecture, Student Centre Karlovac.
COMING UP: Zagreb SEO Day, 16 Apr 2027
kresimircorluka.com/speaking/
Organiser & speaker, Zagreb, Croatia.
COMING UP: Croatia SEO Summit, 14–16 Jun 2027
kresimircorluka.com/speaking/
Co-founder & MC, Šibenik, Croatia.
kresimircorluka.com/events/
I organize loads of SEO events. We started with four people in a pub in Zagreb and now people come to our coastal conference with speakers from all over the world. How about that? Here's what we do:
kresimircorluka.com/events/#croatia-seo-summit
Talks and workshops from some of the best-known SEOs in the world, plus long dinners, a lot of networking and some rakija here and there. I co-founded it with Tin and Filip. It started in 2024 as Zagreb SEO Summit and...
Croatia SEO Summit 2027 (Šibenik, 14–16 Jun 2027)
kresimircorluka.com/events/#croatia-seo-summit
Dates not final yet
Croatia SEO Summit 2026 (Amadria Park, Šibenik, 11–12 Jun 2026)
kresimircorluka.com/events/#croatia-seo-summit
Sponsors included Presswhizz, Adsy, Rankscale and Yoast
Zagreb SEO Summit 2025 (Zagreb, 4–6 Jun 2025)
kresimircorluka.com/events/#croatia-seo-summit
250 to 300 people. Sponsors included Writesonic, WhitePress, Collaborator.pro and A1
Zagreb SEO Summit #1 2024 (Zagreb, 20–21 Jun 2024)
kresimircorluka.com/events/#croatia-seo-summit
~300 people from around the world. Ahrefs and WhitePress were the main sponsors
kresimircorluka.com/events/#zagreb-seo-day
One day of talks in Zagreb, plus discussions and networking. It's the summit's little sibling, for when June feels too far away. 16 Apr 2027, WESPA Business & Lounge, Zagreb.
kresimircorluka.com/events/#seo-meet
Where it all started. Evening meetups with a talk or two, sometimes a panel, and drinks after. The first one had four people, and 50% of them were me and Tin. 10+ editions so far, in Zagreb, Osijek and Sarajevo.
kresimircorluka.com/events/#mastermind
Small, closed dinners in Zagreb, max six people. There's no stage, and no slides, sales or guruesque activities. The topics depend on who's at the table. A few so far (3 or 4, I lost count). Want a seat? Message me on...
He Dug Through 9,249 SEO Case Studies. Here's What Actually Works (The Edward Show)
www.youtube.com/watch?v=dzZZ_v3i9QU
The long one. How I went through 30,000 documents and what you can actually do with what came out.
9,249 SEO Case Studies Reveal the Weirdest Tactics That Work (The Edward Show)
youtu.be/q3zknvoFuNc
Edward covered the study on his own first, and then he invited me for the long version.
How Community Builds an SEO Agency (SEO Vibes Podcast (WhitePress))
www.youtube.com/watch?v=UX2DxSEewBY
Recorded in Zakopane. How a Facebook group and a bunch of meetups turned into an agency and a conference.
SEO is not dying, but bad SEO is (Majestic: SEO in 2026)
majestic.com/seo-in-2026/additional-insights/kresimir-corluka
My bit in Majestic's yearly series on where search is going.
SEO Isn't Dying, Bad SEO Is (The Best SEO Podcast)
bestseopodcast.buzzsprout.com/2019013/episodes/18427460-seo-isn-t-dying-bad-seo-is-with-kresimir-corluka
Why every "SEO is dead" headline is really about lazy SEO.
2025 is the worst time to rebrand (Search with Candour)
withcandour.co.uk/podcast/how-branding-can-hurt-your-seo
How a rebrand can wreck your search traffic, and how to do one without losing a year.
Preuzmi kontrolu nad umjetnom inteligencijom dok nije kasno (Human LAB Podcast, EP 110)
www.youtube.com/watch?v=hTQlsQG-aWU
In Croatian. AI, ethics and what happens to people when machines do the work.
Ep. 36: SEO in 2024 (Digital Economy 101)
shows.acast.com/dino-oreskis-podcast-digital-economy-101/episodes/seo-in-2024
Voices from Zagreb SEO Summit 2024. I'm the last one, still as Ćorlukić.
Webinars: What actually works in SEO today? Breaking down the big study
www.youtube.com/watch?v=iNRrxGofqqA
Što u SEO-u stvarno funkcionira danas?
Webinars: How to rank in industries Google trusts the least (law, clinics, insurance)
www.youtube.com/watch?v=aTUHg1TDEuw
Kako rangirati u industrijama gdje Google najteže vjeruje?
Webinars: What AI does (and doesn't) change for SEO
www.youtube.com/watch?v=SdljmLCHueE
Što sve AI (ne) mijenja za SEO
Webinars: Tourism marketing trends for 2026 (as host)
www.youtube.com/watch?v=Ec0tGJxc-UY
Trendovi u marketingu u turizmu za 2026.
Webinars: Is it still worth investing in content? With Davor Bomeštar and David Peranić
www.youtube.com/watch?v=BSNceK20mtU
Ima li uopće smisla i dalje ulagati u content?
Webinars: SEO for webshops in the LLM era, with Jeftinije.hr (250+ sign-ups)
kresimircorluka.com/podcasts/#webinars
SEO for webshops in the LLM era, with Jeftinije.hr (250+ sign-ups)
Webinars: AI and the changes in search, with Marko Pačar and Davor Bomeštar
www.youtube.com/watch?v=scHz40VDzUk
AI i promjene u Searchu
Balkan eCommerce: Interview: 9 eCommerce mistakes that are killing your rankings
balkanecommerce.com/kresimir-corluka-9-ecommerce-mistakes-that-are-killing-your-rankings/
Balkan eCommerce, 28 May 2026
Netokracija: Quoted on ads coming to ChatGPT
www.netokracija.com/openai-oglasi-chatgpt-trziste-oglasavanja-241364
Netokracija, 17 Feb 2026
Netokracija: Quoted on Google saying it sends you more traffic
www.netokracija.com/google-tvrdi-da-vam-salje-vise-prometa-ove-godine-je-li-to-istina-237438
Netokracija, 19 Aug 2025
eCommerce Fastlane: Why SEO needs community, education and adaptability
ecommercefastlane.com/kresimir-corluka-on-why-seo-needs-community-education-and-adaptability/
eCommerce Fastlane, 12 Jul 2025
Women in Adria: Kako da vas AI primijeti? (How do you get AI to notice you?)
www.womeninadria.com/kako-da-vas-ai-primijeti-kresimir-corluka-wia-clanicama-otkrio-tajnu-seo-a-u-eri-llm-ova/
Women in Adria, Jul 2025
Netokracija: Quoted on AI Overviews coming to Croatia
www.netokracija.com/google-ai-overviews-seo-235650
Netokracija, 4 Jun 2025
www.24sata.hr/promo-sadrzaj/svjetska-imena-iz-digitalnog-marketinga-stizu-u-zagreb-na-seo-summit-koji-starta-4-lipnja-1051414
24sata, 2025
DesignRush: Why enterprise SEO fails, and how to get it right
news.designrush.com/why-enterprise-seo-fails-and-how-to-fix-it
DesignRush, 23 Apr 2025
www.24sata.hr/promo-sadrzaj/kresimir-corlukic-sto-je-seo-i-zasto-je-bitan-za-moderno-poslovanje-988097
24sata, 2024
tportal: Zagreb SEO Summit 2024: the biggest SEO event of the year comes to Zagreb
www.tportal.hr/tehno/clanak/zagreb-seo-summit-2024-najveci-seo-dogadaj-godine-po-prvi-puta-u-zagrebu-20240405
tportal, 5 Apr 2024
Hi, I'm Krešo. Just an SEO dude.
kresimircorluka.com/about/
I'm an SEO and AEO consultant from Zagreb. I run Ovisy, an SEO-first agency, with Tin and Filip, and together we started Croatia SEO Summit, which somehow became a conference people fly to. Before SEO I was a journ...
kresimircorluka.com/about/
Mostly the same thing, I'd say. That becomes painfully obvious when you ask someone to name a GEO tactic which isn't just good SEO.
kresimircorluka.com/about/
Ask them for one controlled test, and watch what happens.
Hot takes: Google's SEO advice is also Google's PR.
kresimircorluka.com/about/
For years they said clicks don't affect rankings, and then the antitrust trial showed NavBoost, which uses clicks. So yeah, I take what Google says with a (big) grain of salt.
Hot takes: Most rebrands are planned in a room where nobody has opened Search Console.
kresimircorluka.com/about/
And then traffic goes bye-bye and everyone blames the algorithm.
Hot takes: AI content is not the issue.
kresimircorluka.com/about/
The issue is creating a massive amount of programmatic pages which provide no value to the user. Add context and a human editor, and it probably won't hurt you.
Hot takes: Most of SEO has never been properly tested.
kresimircorluka.com/about/
602 of the 769 tactic entries I scored have no controlled test behind them.
Hot takes: Prompt tracking mostly doesn't work.
kresimircorluka.com/about/
LLMs are non-deterministic and heavily personalised, so nobody gets the same answer twice. I'd rather look at server logs and GA4 referrals, and use trackers to see which sources the answers pull from.
kresimircorluka.com/about/
Links, technical fixes and a sane keyword strategy. There's no n8n GEO/LLMEO/WHATEVERTHEHELLEO workflow that prints money while you sleep.
Hot takes: Commodity blogs are dead.
kresimircorluka.com/about/
If your blog answers "what is a CRM", ChatGPT already knows the answer. A blog still makes sense, but only with stuff nobody else has, like your own data, expert reviews and real experience.
Hot takes: AI can't write a good SEO article.
kresimircorluka.com/about/
By design it writes commodity content, because everything it writes comes from its training data.
Hot takes: Everyone wants the US and UK. Try a smaller market.
kresimircorluka.com/about/
I'd rather put €50k into a few smaller markets than into the US or UK. They're less lucrative, but way less competitive. Board members almost never listen to me on this one.
Hot takes: When in doubt, test test test.
kresimircorluka.com/about/
Take 10 pages on the same template, change 5, leave 5 and watch what happens. Don't just listen to Google or SEO experts (me included).
Hot takes: Some agencies put so many disclaimers in a proposal you wonder why anyone hires them.
kresimircorluka.com/about/
6-12 months, no guarantees, core updates, not up to us... Be realistic, but on both sides.
Hot takes: Nobody wants to pay for juniors anymore, and it will bite us.
kresimircorluka.com/about/
In a few years we'll run out of seniors, and everyone will find out you can't just press play on AI and let it run the business.
Hot takes: "Writing the code was never the problem."
kresimircorluka.com/about/
Same with websites. Telling Claude to "pay attention to SEO" doesn't do SEO.
Hot takes: SEO can't be a one-time project.
kresimircorluka.com/about/
Thanks for coming to my TED talk.
My pets.html: Mica Trofrtaljka, Mate Mišo Koljač
kresimircorluka.com/about/#pets
Yes, named after the famous local singer who loved making songs full of sexual innuendo. Also a cat, named after the famous Dalmatian singer. Not with us anymore, RIP in peace.
Will I work with you or with a junior?
kresimircorluka.com/faq/
With me. I do the SEO myself, including arguing with your devs. Link building, PPC and other channels go to colleagues who do that all day.
kresimircorluka.com/faq/
At most agencies the senior person sells and a junior does the work. Here the person on the sales call is the person doing your SEO. (I do run an agency too, I know how the sausage is made.)
You're in Croatia. Does that work for a UK, US or German company?
kresimircorluka.com/faq/
Yes. Zagreb is on CET, so UK and German teams get me in their working day and US East Coast mornings overlap. Calls in English, invoices from an EU company, and I'll happily sign your NDA and fill in your vendor forms.
Do you work with small sites too?
kresimircorluka.com/faq/
Yes. Big sites are where I spend most of my time, but if organic matters for your business and you're ready to make changes, let's talk.
kresimircorluka.com/faq/
An audit or a workshop is one-time, a rebrand or migration takes a few weeks to a few months, and a retainer runs as long as it makes sense.
kresimircorluka.com/faq/
Within 24 hours, usually much faster, unless I'm on a stage somewhere.
kresimircorluka.com/faq/
Depends on what's broken. Fixing indexing or a botched migration can bring back a LOT. Single tweaks are smaller: in controlled tests the median change is +16%, while uncontrolled case studies claim +106%. For each fi...
kresimircorluka.com/faq/
There's no price list. Audits are a fixed fee, retainers are monthly and hourly is, well, hourly. You get a price in writing after the free call.
kresimircorluka.com/faq/
No, but bad SEO is. Wherever there's a search box, someone has to optimise for it. On the call I'll show you how much traffic AI actually sends you right now.
kresimircorluka.com/faq/
No speaker fee for conferences and meetups. Cover travel and a hotel and I'll build a talk for your audience. Talks for your own team are a paid workshop.
kresimircorluka.com/faq/
I found two entries in the whole literature and neither tests it on its own. Cheap to add, but don't expect miracles. This site has one anyway.
Do exact match domains still work?
kresimircorluka.com/faq/
Not by themselves. I spent $224 testing it and new EMDs reached the top 10 less often than other new domains. LLMs do seem to like them, though.
How long does a site take to recover after a rebrand?
kresimircorluka.com/faq/
In the data I reviewed, 523 days on average after a domain move, and 17% still hadn't recovered when the data ended. So call your SEO before you call the logo designer.
kresimircorluka.com/faq/
Both are me. In 2025 I changed my surname back to my family's original one. Older talks, podcasts and articles say Ćorlukić.
kresimircorluka.com/contact/
Fastest way is to book a call. Or email me your site and what's going on, and I'll reply within 24 hours.
kresimircorluka.com/arcade/
Crawl all the pages without hitting a noindex tag. A number tells you how many noindex tags are hiding next to that page. Right-click (or switch the mode) to mark one.
kresimircorluka.com/impressum/
This site is the personal website of Krešimir Ćorluka. It is run by:
kresimircorluka.com/privacy/
Short version: nothing tracks you unless you say yes, and nothing you type on this site gets stored.