FAQ
The questions I get on almost every call, plus one about my surname.
Q: Will I work with you or with a junior?
A: With me. I do the SEO myself, including arguing with your devs. Link building, PPC and other channels go to colleagues who do that all day.
Q: Why you and not an agency?
A: At most agencies the senior person sells and a junior does the work. Here the person on the sales call is the person doing your SEO. (I do run an agency too, I know how the sausage is made.)
Q: You're in Croatia. Does that work for a UK, US or German company?
A: Yes. Zagreb is on CET, so UK and German teams get me in their working day and US East Coast mornings overlap. Calls in English, invoices from an EU company, and I'll happily sign your NDA and fill in your vendor forms.
Q: Do you work with small sites too?
A: Yes. Big sites are where I spend most of my time, but if organic matters for your business and you're ready to make changes, let's talk.
Q: How long do projects last?
A: An audit or a workshop is one-time, a rebrand or migration takes a few weeks to a few months, and a retainer runs as long as it makes sense.
Q: How fast do you reply?
A: Within 24 hours, usually much faster, unless I'm on a stage somewhere.
Q: What results can we expect?
A: Depends on what's broken. Fixing indexing or a botched migration can bring back a LOT. Single tweaks are smaller: in controlled tests the median change is +16%, while uncontrolled case studies claim +106%. For each fix I give you a realistic range, and I'll tell you when I don't know. Three real examples: Tommy, Kompare and Auro Domus »
Q: How much do you charge?
A: There's no price list. Audits are a fixed fee, retainers are monthly and hourly is, well, hourly. You get a price in writing after the free call.
Q: Is AI killing SEO?
A: No, but bad SEO is. Wherever there's a search box, someone has to optimise for it. On the call I'll show you how much traffic AI actually sends you right now.
Q: Do you charge for talks?
A: No speaker fee for conferences and meetups. Cover travel and a hotel and I'll build a talk for your audience. Talks for your own team are a paid workshop.
Q: Does llms.txt do anything?
A: I found two entries in the whole literature and neither tests it on its own. Cheap to add, but don't expect miracles. This site has one anyway.
Q: Do exact match domains still work?
A: Not by themselves. I spent $224 testing it and new EMDs reached the top 10 less often than other new domains. LLMs do seem to like them, though.
Q: How long does a site take to recover after a rebrand?
A: In the data I reviewed, 523 days on average after a domain move, and 17% still hadn't recovered when the data ended. So call your SEO before you call the logo designer.
Q: Ćorluka or Ćorlukić?
A: Both are me. In 2025 I changed my surname back to my family's original one. Older talks, podcasts and articles say Ćorlukić.
Q: Why is there a spam ad on your homepage?
A: Because it's 1998 here. It's the only ad on the site and it links to my own calendar. It doesn't track anyone and there's no ad network behind it. Sadly, there are also no hot single backlinks.